Avon Leisure Cruises is committed to protecting your personal information. This policy explains what data we collect when you use this site, how we handle it, and the rights you have under UK data protection law.
Understanding what this notice covers
This privacy policy applies to information you provide directly through this site and to data we gather automatically as you browse. It covers the guides, articles and resources published here about river cruises and boat trips. We are an independent information portal; we do not operate tours, sell tickets or run booking services.
Recognising what reaches us and what you control
When you contact us through the email address given on this site, we receive your message, your email address and anything else you choose to include. We use that information only to respond to your enquiry. We do not share it with third parties, and we do not add you to mailing lists without your explicit consent.
As you browse, we collect technical data automatically: your IP address, browser type, the pages you visit and the time spent on each. This helps us understand how the site is used and where we can improve it. We use analytics tools that may set cookies on your device; you can disable these in your browser settings without losing access to any content.
Seeing who processes your information
We are the data controller for information collected through this site. Where we use third-party services—such as hosting providers or analytics platforms—those providers process data on our behalf under contract. They are not permitted to use your information for their own purposes. We do not transfer personal data outside the United Kingdom except where a service provider operates under adequacy arrangements or standard contractual clauses approved under UK GDPR.
Exercising your data protection rights
Under the UK General Data Protection Regulation and the Data Protection Act 2018, you have the right to request access to the personal data we hold about you, to correct it if it is inaccurate, and to ask us to delete it in certain circumstances. You can also object to processing, request that we restrict how we use your information, and ask for a copy in a portable format.
To exercise any of these rights, write to us at the email address on our contact page. We will respond within one month. If you are not satisfied with our handling of your data, you have the right to lodge a complaint with the Information Commissioner's Office at ico.org.uk.
Knowing how long we keep your data
We retain correspondence for as long as needed to answer your question and maintain a record of our exchange, typically no longer than two years. Server logs and analytics data are kept for up to 12 months, after which they are deleted or anonymised. Where we are required by law to retain information for a longer period, we will do so and delete it as soon as that obligation ends.
Protecting visitors under eighteen
This site is intended for a general audience and does not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal data, contact us and we will delete it promptly.
This policy was last updated in January 2026. We may revise it from time to time to reflect changes in how we handle information or in legal requirements. When we make significant changes, we will update the date at the foot of this page.
Disclaimer: This site is for general information only. We do not sell goods or services through this portal.